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Agency evaluationAgency remunerationAgency rostersAgency managementMedia transformationInternationalising Media Agency Contracts
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Agency evaluationAgency remunerationAgency rostersAgency managementInfluencer marketingWFA launches new call for agency cost data
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Agencies & partnersAgency evaluationAgency rostersMarketing operationsKnowledge Spotlight: Agency Roster Modelling & Transformation
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Agencies & partnersAgency rostersMarketing procurementMarketing procurement
Benchmark: Panel service provider(s)
Read more about "Benchmark: Panel service provider(s)"WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).
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Agency evaluationAgency remunerationAgency rostersAgency managementThe Future of Media Agency Models: Change is Coming
Read more about "The Future of Media Agency Models: Change is Coming"A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…
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Agencies & partnersAgency evaluationAgency remunerationAgency rostersAgency managementSaving money without reducing your impact
Read more about "Saving money without reducing your impact"Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory…
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Agencies & partnersAgency evaluationAgency remunerationAgency rostersAdvertising & policyAgency managementInclusive marketingMedia Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Agencies & partnersAgency evaluationAgency remunerationAgency rostersAgency managementMarketing structureBenchmark: Exploring Innovative Agency Models
Read more about "Benchmark: Exploring Innovative Agency Models"A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
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Agencies & partnersAgency rostersAgency Management ForumAgency managementMarketing structureAgency Roster Transformation
Read more about "Agency Roster Transformation"In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
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Agencies & partnersAgency rostersAgency Management ForumAgency managementMarketing structure
Agency rosters face ongoing reform and revamps
Read more about "Agency rosters face ongoing reform and revamps"In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows…
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Agencies & partnersAgency rostersBrand purposeAgency managementBrand reputationMarketing capabilitiesWant to produce great work? Stop treating your advertising agencies like dirt
Read more about "Want to produce great work? Stop treating your advertising agencies like dirt"The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi
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Agencies & partnersAgency evaluationAgency rostersBenchmark: Pitch Consultant Selection Criteria
Read more about "Benchmark: Pitch Consultant Selection Criteria"WFA member benchmark and scorecard template on Pitch Consultant Selection